The WAT-AAH! Challenge Results: Massachusetts (2009)

Nicole- Good Golly Miss Blondie- had been hearing all of the raves about The WAT-AAH! Challenge, and just had to try it out for herself.

The setup...

Nicole placed the WAT-AAH! next to his little cans and next to the juices to see what he would do.Curious he was, this is him inspecting the WAT-AAH! asking, "What is this?"

The results...

"Okay, so not only did he choose the WAT-AAH! over the soda and juice but her sat there and drank it like it wasn't out of the ordinary. When I asked him what he thought he said, "Its plain water, but mama, can you buy me this kind from now on? I like the bottle." So all in all I'd say this was a success and WAT-AAH! proved the challenge to be right!"

Challenger # 203, Ohio

Brianne - Just Trying To Save Money - Took the WAT-AAH! Challenge with her daughters.

The Set up...

With all the choices out there of kids drinks, it is hard to get them to drink more water. Soda, fruit juice, lemonade, punches, flavored water, all filled with sugar and no nutritional value. My girls are pretty good about drinking water but I do tend to see them "like" drinks that have fun catchy logos on them. So when asked to try out WAT-AAH!, my first thought was what a interesting name and such a fun logo!!"

The Results...

"My girls and I tried WAT-AAH! and I was very impressed. It tastes just like water, no funny tastes, just plain, clean water!! But I think the most important thing was that my girls thought the bottle was so cool, making them want me to buy more!"

"They carried that bottle of water around the whole day. They also sported the tattoos around for a few days, as you can see!!"

Challenger # 202, California

Jessica - And Then There Were 4 - Took the WAT-AAH! Challenge with her son.

The Set up...

"Cohen was SO excited when our WAT-AAH! came in the mail! Even the box has the little boy's face screaming on it! :)"

The Results...

"He thought he was so funny! And he didn't even want me to put them in the fridge to cool down! He wanted to drink out of the awesome bottle right then! Of course, I let him! I'd Never say no to drinking water, especially WAT-AAH!"

"Then he was stacking them like bowling pins, knocking them over and cracking up! haha!"

"I DO believe the verdict in our house is that we all love WAT-AAH!"

Challenger #118, Ontario

Jessi - Jabbering Jessi - took The WAT-AAH! Challenge with her kids.

The Results...

So after school the day I received it they say the bottles of WAT-AAH! in the fridge and wanted to know what it was and eagerly wanted to have one, when i asked why they answered because they look cool, I like the labels and the colors rock. So I let them have a bottle of the WAT-AAH! each. They took it and drank it and when i asked how it tasted I was told delicious and clean.

Challenger #71, Maryland

Amanda- Parenting BY Dummies- kicked off The WAT-AAH! Summer Challenge with her three boys! They were thrilled by the sight of the bottles.

Here are the FIRST results of The WAT-AAH! Summer Challenge!



"WAT-AAH! comes in these skinnier bottles (easier for little hands to hold) featuring a big mouthed, screaming boy on the label. For whatever reason they loved this and spent the next few moments imitating big-mouthed-screaming-logo-boy by making silent screaming faces while they drank their water...They like the packaging, so they like the product. They asked me for more WAT-AAH! later when we left for the park, and again when we got back. And, when I informed them it was all gone they gave a heartfelt, "Ah, Man!"

Challenger #70, Louisiana

Susan- Life in a House of Blue- admits it is a battle to get her kids to drink less juice and sodas, therefore she decided to take The WAT-AAH! Challenge! "My boys tend to want to drink mainly juice or milk and always beg for soda. In the HOT summer months here down south, I know they are not getting the water they need!"

The Results...



"The first thing that I noticed when I received it was the cool labels. Then I put the bottles in the refrigerator along with the regular beverages we had and wanted to see my boys reaction when they went to get something to drink. My older boys came in from playing outside and went straight to the refrigerator, open it up and my oldest said “ What is this…. Can we have it” I said sure. Next thing I know my little one joined the big boys and had a bottle for himself also. When I asked my older boys why they like drinking the WAT-AAH!, one said it was "because the labels are cool” and the other said “ I like saying the name over and over".

Challenger #69, North Carolina

Samantha- As They Grow Up- Took The WAT-AAH! Challenge with her kids, even though they do love water, they still don't get ENOUGH! "My two year old is extremely active and loves playing outdoors. Even as hot as it is outside, he refuses to come in. I know I am lucky that he has always loved water, so when we had the opportunity to give WAT-AAH! a try I was excited!"

The Results...

"My son and daughter immediately wanted to give it a try once it arrived. They knew it was water, but the label alone made them want to reach for the WAT-AAH! over the regular bottled water in the fridge. Even my daughter that complains about taking water to school daily, asked to take a bottle with her lunch the next day."

Here is a video of her son's first sip of WAT-AAH!

Challenger #68, California

Susannah- The Funky Monkey- Mother of two, loved the ideas of having a water made especially for her kids. "Who knew my children would have to fight for the right to their waters! My son took some to baseball practice and enjoyed every last drop. My daughter took one to dance. They were a hit!"

Usually a mom who has to pry her children away from sugary drinks, this time Susannah found something good for them that they truly would drink!

"I have to pry my children away from sugary drinks. We just don't keep them in the house anymore. It's water or milk and 9 times out of 10, they choose milk. However, when I received these cool water bottles it was a whole different story. They wanted to drink water and I was thrilled!

The bottles are super kid-friendly. Just look at them. They're FUN!"

Challenger #45, Connecticut

Stacy- Milford, CT Mom took The WAT-AAH! Challenge with her little ones.

"My children who drank it are 2 and 4 and usually only drink milk, water and sometimes watered down juice. The first thing my 4 year old commented on was 'how cool' that bottle was, how it looked better than my bottle of water especially! She did not notice a difference really in taste she just said that it was good. She did choose it over anything else that she is allowed to choose from. My 2 year old did not really comment but pointed to that each time I asked her what she would like to drink for as long as the bottle was in there!"

Even though they didn't say much, they still chose the WAT-AAH! and it kept them coming back for more!

Challenger #44, New Jersey

Valerie- Mom Knows It All, thought it would be interesting to take The WAT-AAH! Challenge in her household to see how the kids would react. She like many mothers doesn't let her kids drink much soda, so she decided to challenge other water brands.

The set up...

I placed the bottles of WAT-AAH! on a shelf in the frig with a bottle of Poland Spring water and bottles of two different flavors of Fruit2O.


The results...

"My son came into the living room, where I was on the computer, and said “Mom, what’s up with these?” and drank it before I could answer. I checked the frig and all of the other drinks were still there. I’m confident the packaging is what made him take that one over the others. I’d say that in our own way he did pass the WAT-AAH challenge!"

Challenger #43, Ohio

Maureen- Aunt Rene, Took The WAT-AAH! Challenge with her niece and nephew, but gained more challengers than just those two....

The set up...

I placed the WAT-AAH! in the refrigerator next to an assortment of other things, apple juice, milk, soda, bottles of water, tea, orange juice. It was all in there. My nephew who is 12 arrived home from school first and of course straight to the Fridge he went. Stands there holding the door open forever and checking out what is in there to eat and drink.

The results...

Hey, he say's what is this stuff that says WAT-AAH! and can I have it... with that and drinks the WAT-AAH! Brain. He loved the bottle, and one of his friends stopped by later and they finished it off.

Next...

Along came my 8 year old niece. She had part of the WAT-AAH! Body and shared with 2 of my 3 year old day care kiddos who never want to try anything, picky... They all loved the bottle as well and my niece left with the rest of the WAT-AAH! on to Gymnastics she went.

So, it was a hit. 2 for 2.. Both bottles of WAT-AAH! were picked over all the other drinks in the refrigerator. Fantastic!!!

Challenger #42, Tennessee

Lori is the creator of SuperNoots, the magnetic food chart and interactive shopping list work together to both educate and empower kids to make healthy food choices. She loved the idea of The WAT-AAH! Challenge and was excited to what her kids would think. "In my opinion, fruit juices are sneaky little sugar devils, because many parents out there think the word “fruit” automatically means healthy. Insisting that kids make water a regular part of their day is a good thing!"

Lori took the challenge with her three kids, and nephew. "When they saw the cute bottles with the kid screaming his head off, they were intrigued, and excited!"


The results...

Biscuit opted for WAT-AAH! for bones!

Red chose WAT-AAH! for the brain! The natural choice for my middle child, who already at two-years-old, knows it all.

Blondie chose WAT-AAH! for the body! I’d like to say there’s a reason she chose it, but truthfully, the label was pink, so the boys stuck her with it.

And lastly, my nephew, otherwise known as “Phew!” because this wild man will flat run circles around you. So, of course, he chose WAT-AAH! for energy!


The verdict? Delicious! Yum! That's good, Mommy! We took their G2 drinks out of their lunchbox to make room for their fabulous WAT-AAH! bottles. Biscuit especially couldn’t wait to tell his friends that he had bigger bones today than yesterday. All this excitement over drinking water makes me one of WAT-AAH's biggest fans!

Challenger #41, Florida

Morgan- Vero Beach, FL took The WAT-AAH! Challenge. She choose the WAT-AAH! not just once, but is now calling it "her water" and taking it every where she goes.


"She was so excited when she saw WAT-AAH! she went right to the fridge grabbed it saying...."I love my water". Once she tried it... "I want to drink my "WAT-AAH!" and not soda."


"She even took the WAT-AAH! to soccer later that day. Hugging her "WAT-AAH!" bottle at soccer practice, she was so excited to have her "WAT-AAH!" and running across the field with it and drinking almost the whole bottle which she would never do with a regular water!

I was so amazed when she asked to take it to school the next day... She told me "WAT-AAH!" makes me smart and do better in school"......about the Brain WAT-AAH!.....her favorite."

Challenger #40, New York

Amy Poret of Sleepy Hollow, NY and her friend Debbie Allen did The WAT-AAH! Challenge with their four kids with a twist.



The set up...

They met at the local YMCA and Amy brought juice boxes and WAT-AAH! along with snacks for the kids to enjoy on their active play date.

The results...





To her surprise, all the kids were intrigued by the WAT-AAH! and opted for the new "cool" beverage instead of the same-old same-old, so they all chose WAT-AAH! ***Except for Henry (age 5) who picked the juice and refused to be photographed!

Challenger #39, Texas

Texas mom, Courtney was thrilled when she heard about participating in The WAT-AAH! Challenge. "When I received the WAT-AAH! I put it in the fridge so it would be cold when they got home. The first thing they always do is head to the fridge to get something to drink (usually soda) and a snack."

The results...

First... When they got home my youngest (8) saw it first and said "what's this?" I told him it was water. He said it looked "cool" and wanted to now if he could have it? I told him of course he could. He was so excited. He thought it was so neat!

Second... My teen girls came in next and my 14 year old saw the WAT-AAH! bottle first and asked the same thing as my 8 year old.. she then asked if she could have it and I told her yes. She said it was awesome! She loved the pink on the bottle.

Third... When my 15 year old saw what the 14 year old had she opened the fridge and asked "Where's mine?" I told her I only got two so she was a bit bummed. I told her to share with her sister an she did but lil' sis wasn't happy sharing! lol, kids! I really think this is a great way to get kids to drink more water. They thought it looked cool and though it tasted great too. It was the first thing all of them grabbed!

Challenger #38, Washington

Shannon- The Mommy Files- Loved the idea behind The WAT-AAH! Challenge. She was curious to see if her kids would choose water or soda.


The results...



"They drank the WAT-AAH! and loved it! They were excited that they now had their own water bottles (instead of taking mine). As a mom, I think that the outside of the container has a huge impact on a child's desire to drink it (thinking of juice boxes and Kool-Aid containers). With the clear bottle and colorful child on the front of the WAT-AAH! bottle, kids know it's for them - making it a kid-friendly drink! Not to mention, it will help them get the water they need! Way to go WAT-AAH!"

Challenger #37, Iowa

Iowa mom, Marlena took The WAT-AAH! Challenge with her little ones and found it to be a HUGE success!

The setup...

"My toddler is addicted to anything that comes in a box with a straw (milk, juice, etc.). So, I lined up her favorite milk, juice and a bottle of WAT-AAH! She proceeded to look at the fridge with the utmost curiosity...a new beverage?? a fun bottle? bright colors? hmmmmm...she reached for it and just like any good spokes child would say...asked "mama, wataah??"

The results...

She really does say it just like it sounds...it's so cute! She loved it and I loved it as I knew she was getting a healthy drink minus all the sugary extras that she doesn't need in the first place. So, thank you! The challenge worked and if I ever see your products on the shelf...I am sure to buy them!!

Challenger #36, Maine

Rhonda, mom of 3 took The WAT-AAH! Challenge.

The Results...

"Yes, kids can choose WAT-AAH! over soda! I had 3 kids fighting over which one was going to smarter and stronger!

My 7 year old proclaimed WAT-AAH! the perfect drink with TAH-COS! ( And yes, both were yelled really loud!)"

Challenger #35, Washington

Noreen- Silly Mom of 2 Silly Girls- took The WAT-AAH! Challenge. She does not always give her kids soda, but this particular day she had been asking for it!

The Results...



"I put the WAT-AAH! right next to the soda and told her she could get whatever she wanted to drink from the fridge. She was so excited that I was going to let her have soda what when she opened the fridge. Princess A saw the WAT-AAH! and skipped right over the soda to grab it. WOW!"

Challenger #34, Wisconsin

Father, David of Waukesha, WI took The WAT-AAH! Challenge with his son.

The results...



"You were right! I put the 2 bottles you sent into the fridge and waited. We made supper and my son asked if he could have a soda. I said okay... and a few seconds later he came back with the bottle of WAT-AAH! He said, "Can I have this?"