Monday, January 4, 2010

Challenger #171, Indiana

Larry- Cake Blast- Has his New Years Resolutions set, "One of my personal resolutions is to drink fewer soft drinks and more water. I also want to encourage my 4-year old son River to drink more water, but he doesn’t care about the health benefits of choosing this perfect beverage." So he decided to take The WAT-AAH! Challenge with his kids.

The Set Up...

I placed the WAT-AAH! in the fridge next to his juices and kool-aid and waited for him to discover the bottles. He immediately spotted the bright, colorful vessels and said, “what’s that?

The Results...

When I asked River whether he wanted his juice or one of the new beverages with the cartoon kid yelling “Drink WAT-AAH!” on the label, he chose the pink bottle of WAT-AAH!

After taking a few healthy gulps, River said he “likes WAT-AAH!” Now, when he pretends to go shopping, WAT-AAH! is one of the first things on his list. River has never shown much interest in other bottled water brands.

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